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They highlighted the bees’ plight by setting up a fake florists plagued by disappearing flowers (much to their customers’ surprise!) to spread the message that, “a world without bees is a world without flowers.” With more than two million views for this video alone, they had their finger on the pulse of public opinion with this video. If you can style out your own story like this, you might just earn the emotional (and financial!) investment of your customers Cleared In their bid to educate the doubters and turn the tide of opinion, their charm offensive has seen them face down common criticisms and demonstrate responsible practices, like only using sustainable fish and free-range eggs. Meeting their critics head-on, they’ve gone some way to diffuse some of the guilt some customers might have felt about visiting the golden arches